OVERVIEW
Coca-Cola’s exclusive website is crafted to provide dedicated support for both customers and businesses.
Coca-Cola aimed to create a website tailored to their UK customers. Their goal was to develop a user-centric platform enabling the purchase of Coca-Cola products, including beverages, point-of-sale materials, marketing collateral, and captivating content. The design maximized the use of existing digital guidelines, elevating them to provide an immersive experience for consumers.
SUMMARY
Delivering the magic
- Conceptualisation
- Design and concept of minimal and stylised UI design for the website to reflect a premium brand
- Interaction design
- Focus on bringing the website to life with micro interactions and animations, allowing users a fully immersive experience
- Bespoke user sign-up journey
- The site was designed to allow users to begin engaging and building their bespoke journeys and options through the website, in consultation with the travel gurus