Coca-Cola
CUSTOMER HUB
OVERVIEW
Coca-Cola’s exclusive website is crafted to provide dedicated support for both customers and businesses.
Coca-Cola aimed to create a website tailored to their UK customers. Their goal was to develop a user-centric platform enabling the purchase of Coca-Cola products, including beverages, point-of-sale materials, marketing collateral, and captivating content. The design maximized the use of existing digital guidelines, elevating them to provide an immersive experience for consumers.
SUMMARY
Delivering the magic
- Conceptualisation
- Benchmarked against the global Coca-Cola brand and designed to reflect the clean, minimal aesthetic of the core brand identity.
- Interaction design
- The entire site was structured through a comprehensive sitemap to ensure a clear and functional user experience. This strategic mapping process was translated into responsive, high-fidelity wireframes, from which the final UI designs were crafted.
- Bespoke user sign-up journey
- The site was designed to enable customers to seamlessly navigate the platform and purchase specific Coca-Cola branded items, including products, displays, fridges, and campaign and promotional materials.