Gymbox
Campaign
OVERVIEW
Campaign concept and design for leading lifestyle gym
Gymbox wanted a campaign that tapped into their unique TOV and impactful brand style. The campaign design used quirky and playful headline copy and engaging brand imagery to connect to its young, fun and fitness audience.
Quirky and playful campaign headlines with bold imagery reflected the brands core audiences
GYMBOX
SUMMARY
Delivering the magic
- Conceptualisation
- Designed and developed the key creative look and feel to reflect the brands bold style and TOV
- Copywriting
- I developed the main campaign headlines that reflected the sense of energy and visual style for the campaign ads
- Campaign roll-out
- Design and delivered a range of brand assets to give full reach to the campaign from OOH, in venue, POS and digital executions