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Niarra
WEBSITE & UI DESIGN
OVERVIEW

Engaging website design for new sustainable luxury travel brand

Niarra are a new travel brand, aimed at providing high-end, luxury, bespoke travel packages through their travel gurus. The business also aims to be sustainable by re-investing a percentage of their profits to various sustainability projects to the countries they travel too. A big focus on the project was to reflect these key brand attributes through an engaging and immerse digital website experience.

The UI reflects the user personas who align with high-end, luxury brands

NIARRA
SUMMARY

Delivering the magic

Conceptualisation
Design and concept of minimal and stylised UI design for the website to reflect a premium brand
Interaction design
Focus on bringing the website to life with micro interactions and animations, allowing users a fully immersive experience
Bespoke user sign-up journey
The site was designed to allow users to begin engaging and building their bespoke journeys and options through the website, in consultation with the travel gurus
Gymbox
Campaign