OVERVIEW
Engaging website design for new sustainable luxury travel brand
Niarra are a new travel brand, aimed at providing high-end, luxury, bespoke travel packages through their travel gurus. The business also aims to be sustainable by re-investing a percentage of their profits to various sustainability projects to the countries they travel too. A big focus on the project was to reflect these key brand attributes through an engaging and immerse digital website experience.
The UI reflects the user personas who align with high-end, luxury brands
NIARRA
SUMMARY
Delivering the magic
- Conceptualisation
- Design and concept of minimal and stylised UI design for the website to reflect a premium brand
- Interaction design
- Focus on bringing the website to life with micro interactions and animations, allowing users a fully immersive experience
- Bespoke user sign-up journey
- The site was designed to allow users to begin engaging and building their bespoke journeys and options through the website, in consultation with the travel gurus