SailGP
BRAND CAMPAIGN
OVERVIEW
Charting a thrilling course into the future of high-speed competition on water.
SailGP’s Season 4 campaign propelled the brand towards new audiences while energising existing fans, spotlighting waterborne adrenaline, intense action and the exceptional prowess of its athletes in an integrated and captivating showcase.
Campaign eco-system
Extensive Campaign guidelines
SUMMARY
Delivering the magic
- Campaign Strategy
- Defined the core brand campaign message, “We Are Racing”, alongside secondary brand pillars to shape a diverse and engaging campaign narrative.
- Conceptualisation
- Established the creative route by elevating the existing brand guidelines and defining the key campaign messages.
- Campaign delivery
- Production and delivery of key assets across social media, digital, print, OOH and wider media content.