SailGP
Season Four Brand Campaign
OVERVIEW
Charting a thrilling course into the future of high-speed competition on water.
SailGP’s Season 4 campaign powers the brand towards new audiences and energizes existing fans, spotlighting waterborne adrenaline, intense action, and the engaging prowess of its athletes in an integrated and captivating showcase.
Campaign eco-system
Extensive Campaign guidelines
SUMMARY
Delivering the magic
- Campaign Strategy
- Defining the key brand campaign message of “We are Racing” and the secondary brand pillars to define a diverse and engaging campain
- Conceptualisation
- Defining the creative route through elevating the existing brand guidelines and defining the key messages
- Campaign delivery
- Production and delivery of key assets from social media, digital, print, OOH and media content