Hovis
UI & UX Design
OVERVIEW
Delivering heritage and innovation through one of the UK’s most iconic FMCG brands
Hovis sought a website overhaul to invigorate user engagement and expand their product offerings. Leading this initiative, I facilitated extensive stakeholder workshops to shape brand messaging, design strategies, and user personas. The website’s UI was crafted to vividly narrate Hovis’s rich legacy of innovation and excellence via an immersive parallax heritage page, ensuring swift access to vital information for users.
Crafted to vividly narrate Hovis’s rich legacy of innovation and excellence
HOVIS
Discovery
Extensive stakeholder and research phase
SUMMARY
Delivering the magic
- Discovery
- Workshops that covered brand, design UX, user personas, user flows and sitemapping
- User Experience
- Extensive low and high fidelity wireframes were created that were mapped against user flows
- UI Design
- Leveraging the Hovis brand the website was designed to reflect the quality and high standards of the product