IBA
BRAND IDENTITY
OVERVIEW
Defining the identity for the elite World Championship events for the international governing body of boxing
The International Boxing Association has a organisational goal to become “The Global Home of Boxing”. The first part in defining this was the re-branding of their elite two World Champions events for the Mens and Women’s. The brand was created to be disruptive with it’s “anti-design” approach and fluid grid systems making it a digital first but adaptable identity across a range of mediums including social, event, OOH, video, print and apparel.
IDENTITY
Brand guidelines
The challenge was to ensure the brand had flexibility but also consistency to reflect the variations in locations
IBA BRAND IDENTITY
SUMMARY
Delivering the magic
- Discovery
- The project insights were built with a range of workshops that were held to develop the concept and brand direction
- Conceptualisation
- I led and drove the concepting of the brand positioning across not only the World Chamapionships but all other key events. This included the visual asthetic and direction of the identity.
- Brand assets
- Directed the team to build and deliver the brand identity assets across a range of touch points
- Identity systems and guidelines
- Delivery of 3 sets of brand guidelines across positioning and both the mens and women’s world championships
- Social & content
- Produce and managed the social content to support the two World Championships across the events