Messi X Bitget
HERO VIDEO
OVERVIEW
Crafting a brand video with elite footballer Leo Messi and leading crypto platform
The brief focused on partnering Bitget with Leo Messi to enhance brand recognition and awareness. Through a series of workshops and conceptual development the concept aimed at utilising Messi’s time and aligning the key values to produce a high impact and engaging brand video.
The concept leverages cultural contemporary influences focusing on Messi as the main narrative
BITGET X MESSI
THE DETAIL
Behind the scenes
SUMMARY
Delivering the magic
- Conceptualisation
- Concepting and development of Hero video to engage a younger, tech-focused demographic
- Pre-Production
- Development of voiceover, storyboard, location styling and visual style
- Shoot
- Working with the production team to ensure creative vision and narrative were captured on the shoot day
- Post Production
- Work with Edit house to develop and craft final version with numerous cut downs and frormats