Messi X Bitget
HERO VIDEO
OVERVIEW
Crafting a Global Brand Film with Leo Messi & Bitget
Partnering global football icon Leo Messi with leading crypto platform Bitget, this campaign set out to elevate brand recognition and drive worldwide awareness.
Through a series of strategic workshops and in-depth conceptual development, the objective was clear: maximise the opportunity of working with one of the world’s greatest footballers and align his values of precision, discipline and excellence with an elite crypto trading platform. The result was a high-impact, emotionally resonant brand film designed to inspire and engage.
“Make It Count.”
A mindset shared by Lionel Messi and ambitious traders alike — where every decision defines the moment
BITGET X MESSI
THE DETAIL
Behind the scenes
SUMMARY
Delivering the magic
- Conceptualisation
- Development of a hero film concept designed to resonate with a younger, tech-driven global audience, blending performance, focus and innovation.
- Pre-Production
- Creation of the narrative framework, voiceover script, storyboard, visual language and location styling to ensure a cohesive and premium execution.
- Production
- Close collaboration with the production team on set to safeguard the creative vision and ensure the narrative was captured with authenticity and precision.
- Post Production
- Working alongside the edit house to craft the final film, delivering multiple cut-downs and formats optimised for global rollout across digital and broadcast platforms.