Messi X Bitget
HERO VIDEO
OVERVIEW
Crafting a Global Brand Film with Leo Messi & Bitget
Pitch · Creative Concept · Creative Direction · Film
The challenge was to create a brand film that would leverage Lionel Messi’s global influence while connecting his values of precision, discipline and excellence with Bitget’s position as a leading crypto trading platform.
Through a series of strategic workshops and conceptual development, we identified a simple human truth: every decision matters.
The resulting hero film brought this idea to life through a cinematic narrative built around performance, focus and determination, creating a premium brand experience designed to connect with a younger, digitally native global audience.
“Make It Count.”
A mindset shared by Lionel Messi and ambitious traders alike — where every decision defines the moment
BITGET X MESSI
THE DETAIL
Behind the scenes
SUMMARY
Creative Direction & Delivery
- Conceptualisation
- Led the development of the central creative concept, narrative and visual direction, translating the strategic opportunity into a distinctive hero film built around Messi’s mindset and performance.
- Pre-Production
- Developed the narrative framework, voiceover, storyboard, visual language and location styling, working closely with production to establish a cohesive and premium creative direction.
- Production
- Worked closely with the production team on set to lead and protect the creative vision, ensuring the narrative, performance and visual execution remained authentic to the concept.
- Post Production
- Led the creative development through post-production, collaborating with the edit and post teams to refine the final film and deliver multiple cut-downs and formats for global digital and broadcast rollout.
- Commercial Budget Management
- Managed the overall production budget, working closely with production teams, third-party partners and project suppliers to ensure effective allocation and delivery within agreed costs.